I could go on for pages about how HBO doesn't quite get it. They have an inscrutable distinction between HBO Go and HBO Now - possibly to please the cable-tel-cos. They have a truly terrible site for HBO Now. They don't do TiVo integration for HBO Now for unknown reasons. But that would just be picking on the clueless and weak.
What I am interested in tonight is their on-screen logo. It is an "HBO" filled with TV static. I get the intent of it - but I am way over 30. For everyone born in the post broadcast era, it is meaningless. There is no concept of static on the TV, because it has been cable and internet for the entirety of their lives. The best association they have for it is "They're here". That's probably not the image anyone should be shooting for.
Sunday, May 22, 2016
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